DATA PROTECTION // REGULATION (EU) 2016/679

Privacy Policy & Data Protection Notice

Pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR") • Last updated: September 1, 2026

This Privacy Policy explains how Agro360 S.r.l. collects, processes, protects, and retains personal and commercial data when you visit www.agro360.it, utilize our Kiwifruit Pollen Requirement Calculator, download agronomic white papers, or interact with our B2B commercial operations.

Section 01

1. Data Controller

The Data Controller responsible for personal and transactional data processed through this platform is:

AGRO 360 S.R.L.

Registered Office: Via San Rocco 27, 04012 Cisterna di Latina (LT), Italy

Italian Tax Code & VAT ID: IT03297850590

Data Protection Contact: privacy@agro360.it

Certified Corporate Email (PEC): agro360@pec.it

Section 02

2. Categories of Data Collected

Agro360 collects only information essential for specialized B2B agronomic and commercial interactions:

1. Browsing & Log Data:

Anonymized IP addresses, browser agents, access timestamps, and page request headers for security audits and infrastructure monitoring.

2. User-Provided Information:

Contact & Quotation Inquiries: Full name, corporate entity name, VAT ID, business phone number, email address.
Agronomic Orchard Data (Calculator): Cultivated acreage (ha), kiwifruit variety (Green, Gold, Red), planting spacing, percentage of male pollinizers in field, and intended pollination technique.
B2B WhatsApp Interactions: Phone numbers and chat correspondence regarding technical specifications, availability, or pricing.
Hardware Shop Orders: Corporate billing details, delivery addresses, and transactional records (card numbers are tokenized by PCI-DSS certified payment processors).

Section 03

3. Purposes and Legal Bases for Processing

Purpose	Legal Basis (GDPR)	Requirement Status
A. Contractual & Pre-contractual Fulfillment: order handling, quote generation, cold-chain logistics coordination, customer support.	Art. 6(1)(b) GDPR (Contractual performance)	Mandatory to execute purchase
B. Legal & Phytosanitary Compliance: official RUOP plant passport registry (Reg. EU 2016/2031), statutory tax retention.	Art. 6(1)(c) GDPR (Statutory legal obligation)	Mandatory by statutory European regulation
C. White Paper & Technical Resource Delivery: providing requested PDF guides and relevant technical follow-up.	Art. 6(1)(b) / 6(1)(a) GDPR (Request execution / Consent)	Voluntary; required only to receive download
D. Agronomic Bloom Alerts: seasonal alerts regarding regional flowering dates and cold-chain inventory notices.	Art. 6(1)(f) GDPR (Legitimate B2B commercial interest)	Voluntary; opt-out available at any time
E. Security & Fraud Prevention: network protection, bot traffic mitigation, and defense of legal claims.	Art. 6(1)(f) GDPR (Legitimate operational interest)	Mandatory for website operational integrity

Section 04

4. Processing Methods and Security

Data is processed using electronic and paper-based protocols adhering strictly to Article 32 GDPR requirements: TLS/SSL transmission encryption, multi-factor authentication, segregated cryogenic log storage, and strict role-based access for our technical personnel.

Section 05

5. Data Recipients & Cross-Border Transfers

Data is only disclosed to authorized service partners necessary for operational delivery:

Certified temperature-controlled cryogenic carriers (-20°C);
Secure European cloud hosting infrastructure (all data centers located within the EEA);
Accredited phytosanitary testing laboratories and regional inspection bodies (RUOP compliance);
Accounting, auditing, and legal counsel.

Agro360 does not sell, rent, or trade personal data. No transfers outside the EEA take place without standard contractual clauses or equivalent legal safeguards under Chapter V GDPR.

Section 06

6. Retention Periods

Accounting & Commercial Contracts 10 years (Art. 2220 Italian Civil Code)
Phytosanitary & RUOP Lot Records 3 full calendar years (Reg. EU 2016/2031)
Calculator Inquiries & B2B Leads 24 months from last contact
Server Access Logs 6 months from recording

Section 07

7. Data Subject Rights (Articles 15–22 GDPR)

You have the right to request from Agro360 S.r.l. at any time:

Access (Art. 15) Confirmation of data processing and full access to copies.

Rectification (Art. 16) Correction of inaccurate data or updating of incomplete records.

Erasure (Art. 17) "Right to be Forgotten" where processing grounds no longer apply.

Restriction (Art. 18) Temporary restriction of processing during verification.

Portability (Art. 20) Receiving personal data in machine-readable structured format.

Objection & Revocation (Art. 21) Objection to legitimate interest or withdrawal of granted consent.

To exercise these rights, email our team at: privacy@agro360.it or via certified PEC at agro360@pec.it.

You also retain the right to lodge a formal complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali, Piazza Venezia 11, 00187 Rome, www.garanteprivacy.it) or your local supervisory authority.